How much of that, is reading other people’s posts or being distracted by all the bright shiny objects that are now stalking you, until you eventually take a look at them?
We wants it. We needs it. Must have the precious – Gollum
But what about the time you are actually spending on creating, posting, reporting and analysing your own social media – whether that be in your own name, or as your business?
What are your results so far? Are you getting traffic? Are you getting conversions?
If you are not getting the results that you want, then the time has come for you to do this more efficiently!
You see one of the biggest challenges I had faced, was ensuring I was focused on all aspects of my business, of which Social Media, is just one of many. However, in the early stages, Social Media was consuming a significant proportion of my time and I really had to take a hard look at this to weigh up the ROI (returning on investment).
So that’s why I developed 5 hacks or tips, which have helped me to be more efficient, but just as important, be more effective with Social Media.
I also teach these 5 hacks to my students and clients for their own startups and businesses so that they can drive more traffic into their social media platforms.
If you implement these 5 hacks, you will also drive more traffic across your Social Media.
Hack Number 1 – Create
My first hack is about making sure you are using tools such as Google’s Key Word Planner to ensure you are using the words and phrases relevant to your niche of which people are searching for. This is a big topic, so if you are not familiar as how to go about it, then get in touch and I will point you in the right direction (yes that is a cue to opt in!).
Hack Number 2 – Curate
My next hack is about making sure I have access to the latest news around my specific niche or topic. I learned this one from my academic research where I set up Google Alerts on specific words and phrases and received an email from Google every day with the latest content published. Then, using Microsoft Outlook, I set up filters so that these emails are directed into specific email sub folders. I am not looking at them each day, but I have a rich repository or curated information, which I can draw upon at any time for future articles.
Hack Number 3 – Publish
Depending upon your Content Management strategy, you could be using multiple Social Media platforms. What this can mean, as it did for me at the beginning, is a sense of overwhelm to keep up with it all. So I decided to investigate various automation tools such as Buffer and Hootsuite. What these tools can do is to post the same articles across multiple Social Media platforms, as well as allowing you to add additional comments or graphics and post them automatically over time – in other words schedule your posts.
Apart from the efficiency of it all, it allows you to publish your content at the most optimal times and days without you necessarily being there to do it.
How does that sound to you? Pretty darn cool I think! Tim Ferris eat your heart out!
Hack Number 4 – Listen
OK, quick one but you still need to do it.
I mean check out what people are saying, whether that be as comments on your posts (please acknowledge them as well with a response) but also what are people saying in your niche and the specific Social Media platform.
Twitter is a great tool for this as you can see what is trending in terms of current topics but the other platforms can show this as well. There are also numerous other ways as well and if you do use a tool like Hootsuite as I do, you will be able to monitor other people’s platforms as well such as your competitors!
Hack Number 5 – Measure
At the end of the day, it is about results.
Sure there may be some self-indulgence of seeing your own articles online – but unless there is action taken, you are not a serious player.
Now of course when you are starting off, you are an unknown, but if you are consistently publishing content and doing this strategically, you will be progressively developing an audience.
Therefore to determine your effectiveness, you need to measure five things…
- How many people have subscribed to you, or are following you?
- How many people read your article?
- How many people “like” your article?
- How many people leave a comment?
- How many people (if relevant), do something like opting in to your subscription list as a result of a “call to action”?
Then, when you start analysing this information, you can make small changes – maybe you notice that the time of day, or day of week, impacts the number of people who read your article. Perhaps it is the title of your article that made a difference. What was it that drew more readers for one article in comparison to another article that drew less readers?
If you are still feeling a little bit dismayed by the “traffic”, well cheer up because even the “Gods” of social media have their bad days for example…
Sir Richard Branson on LinkedIn – 8.5 Million Followers
2nd November 2015 published “What does it take to be the boss” which resulted in 339K readers, 9.2K likes and 1K comments.
9th November 2015 published “Answering your questions on work life balance” which resulted in 9.3K readers, 1.4K likes and 100 comments.
Now obviously many of us would be really happy to get the same amount of traffic Sir Richard’s gets on a bad day, but the point I am making here is there are many factors and you need to keep measuring and analysing to assess your effectiveness – that’s how you drive real traffic.
To sum up, if you want to be efficient and effective in driving traffic across your Social Media platforms then my 5 hacks of Create, Curate, Publish, Listen and Measure will help you.