About The Startup Business and Dr Ross McKenzie

How The Startup Business Got Started

Why I Do What I Do – A Story From Our Founder… Dr Ross McKenzie

Several years ago I experienced one of those turning points – you could say I was at a cross road.

Up until then I had a very successful corporate career. However this profession had its ups and downs like re-structures and work that was at times not at all that rewarding.

So after twenty five years of this, it finally occurred to me that this was not the life I wanted. Surprisingly, it was travelling down the Mekong River in Cambodia where I made this distinction!

Flowing through China, Myanmar, Thailand, Laos, Cambodia, & Vietnam, the Mekong River is the twelfth longest river in the world. There I was, travelling solo along this great river delta through Cambodia, hitching a ride on a old fishing boat. The hot sun beating down on me and the noise and smell of a diesel motor running constantly in the background. Nevertheless, I could quietly reflect on the landscape passing by. Rice paddies, banana plantations, small villages with their houses built on ten metre high stilts. Women washing clothes, men fixing nets, children swimming.

It was a very peaceful moment of sitting back and observing life go by. Yet suddenly I was struck by a sense of lack of meaning from what I had been doing professionally.

You see, much was around achieving things, but in all reality, little actually fulfilling. For years I had been helping businesses become more efficient. However doing this and working for somebody else, typically meant trade-offs and even at times, compromising on my personal values.


Getting Clarity


So in that moment of great clarity on the Mekong River, I realised it was time for change! I thought what if I keep doing what I am really good at, but on my terms, not working for somebody else? What if I start my own business? What if I finally start practicing what I have been preaching others all these years?

I then wrote in my diary the mission statement to which my business supports today…

I want to live and contribute, any where, at any time…


What Do You Want To Be?


Because for me, this was the catalyst to the first company I founded – The Business Centre Of Excellence. Here I started to provide business advisory services to mid to large organisations and corporates. You could say it leverages my core professional skill set of over 30 years!

Next, I founded the The Fairtrade Group. This is my passion project, and while it is relatively small, we are kicking some big goals supporting communities in many developing countries in regions that include Asia and Africa. Specifically I have a focus on preventing modern day slavery.

Then, as I founded The Startup Business, The Startup Business School and later The Startup Business Club. These are the vehicles that I use to support entrepreneurs globally… and while we are only just getting started, I am so grateful to what we have been able to achieve so far!

Looking back over these last few years, its hard to comprehend how far we have all come. Yet I know it is the efforts of a passionate team and awesome partners, plus a global network of customers and clients that inspire us to be more has been the key.

So where ever you are right now, maybe doing something you do not enjoy, or wanting to do much much more, to make a huge difference or mark, then take those next steps.

Because I look forward to meeting you one day and hearing your starting story!

Dr Ross McKenzie

Who Is The Startup Business?


The Startup Business, The Startup Business School, and The Startup Business Club are the premier business communities for The New Economy – Industry 4.0.

In other words, we are a place where you can learn how to build a successful business.

For example, a place to learn how to market like a pro. Where you can connect with experts. Above all, where you can get strategies and tools to grow and scale your business.

Because we help Professionals, Startups, SMBs, SMEs, and Corporates, to grow and scale.

And we do this in three ways…

Business and Technology Education

Entrepreneur Mentoring and Business Coaching

Startup and Business Advisory

In short, we want to help you make a difference.

Above all, our promise is to make business easy for you.

Why Do We Do It?


We believe in Learn, Lead, Legacy and being a force for good.

Because you must continue to Learn today as we are living in ever-changing and disruptive times.

But of course, learning and not stepping up, is not an option today. As much as this may take you out of your comfort zone, you must step up and Lead, and when you do, you lead by example.

You be the standard that others look up to.

Lastly, and most importantly to us, is what we do. Because what we seek to achieve is to be sustainable and to make a difference, an impact, a Legacy.

That’s why we do what we do.

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