How The Startup Business Got Started

How We Started Our Business…

Several years ago I experienced one of the most profound moments in my life – you could say it was a turning point.

Up until then I had a very successful corporate career, paid well and collected the trophies along the way – perhaps you know what I mean, the job title, the qualifications, the business class air travel etc. But of course this profession had its ups and downs like re-structures and work that was at times not at all rewarding.

So after twenty five years of this, it finally occurred to me that this was not the life I wanted – and it was travelling down the Mekong River that opened my eyes to this for the first time!

Flowing through China, Myanmar, Thailand, Laos, Cambodia, & Vietnam, the Mekong River is the twelfth longest river in the world. There I was, travelling solo along this great river delta through Cambodia, hitching a ride on a old fishing boat, with the hot sun beating down on me and the noise and smell of a diesel motor running constantly in the background. Nevertheless, I could quietly reflect on the landscape passing by. Rice paddies, banana plantations, small villages with their houses built on ten metre high stilts, women washing clothes, men fixing nets, children swimming.

At this very peaceful moment of sitting back and observing life go by, I was suddenly struck by a sense of emptiness from what I had been doing professionally.

You see, much was around achieving things, but in all reality, little actually fulfilling. For years I had been helping businesses become more efficient, but this meant they would become smaller and employ less people after my visit.

In that moment of great clarity on the Mekong River, I thought what if I spend the next years focusing on creating? What if my  life purpose is about helping others fulfill their dreams and goals?

I then wrote in my diary the mission statement to which my business supports today…

I want to live and contribute, any where, at any time

This was the catalyst to the first company I founded – The Business Centre Of Excellence, which provides management consulting services to mid to large organisations and corporates. You could say it leverages my core professional skill set of over 30 years!

Next, I founded the The Fairtrade Group that included the eCommerce platform: www.fairtradestore.com. This is my pet project, and while it is relatively small, we are kicking some big goals supporting communities in many developing countries in regions that include Asia and Africa. 

As I started to get even more focused, The Startup Business and The Startup Business School was founded. These are the vehicles that I use to support entrepreneurs globally and we are only just getting started!

Of course I am always seeking ways to provide greater value to my client’s ecosystem, that’s why my partnership with India based global automation & outsourcing firm, Phykon was a natural fit!

Looking back over these last few years, its hard to comprehend how far we have all come, but I know it is the efforts of a passionate team and awesome partners, plus a global network of customers and clients that inspire us to be more, has been the key…

…so I look forward to meeting you one day and hearing your starting story!

Dr Ross McKenzie

Who Is The Startup Business?

Is the premier business community for The New Economy. It’s a place where you can learn how to build a business, market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. With customers around the globe, we aspire to become one of the world’s most trusted voices sharing the best of what works in The New Economy.

The Startup Business & Phykon Executive Leadership

Dr Ross McKenzie

Dr Ross McKenzie

Founder & CEO | The Startup Business

Prathish Vijay

Prathish Vijay

Co Founder & CEO | Phykon

Mithun Gopal

Mithun Gopal

Co Founder & COO | Phykon

Prabhu Chandramohan

Prabhu Chandramohan

Co Founder & CFO | Phykon

Artificial Intelligence, Automation & Outsourcing Operations Leadership

Alok Kumar

Alok Kumar

Solutions Advisor | Phykon

Anand R

Anand R

Assistant Operations Manager | Phykon

Shaheem KK

Shaheem KK

Assistant Operations Manager | Phykon

Sivadas Yezhuvath

Sivadas Yezhuvath

Operations Manager | Phykon

What Do We Do?

At The Startup Business, we help professionals, entrepreneurs, startups, founders, SME’s / SME’s and agents of change like you, to set up, scale & sustain your business in this age of The New Economy. So that you can focus on the front end of your business, dreaming big, creating an awesome vision & making a difference, while we take care of the back end, helping you with our Business & Technology Education, Entrepreneur Mentoring & Coaching, Startup & Business Advisory, Automation & Outsourcing for Entrepreneurs & Startups, Founders, SMB’s & SME’s and through our business accelerators…

– The 3 Phases Of Startup Business Growth™
– The 5 Imperatives Of Highly Successful Business™
– The 7 Practices Of Highly Effective Outsourcing™
– The 5 Critical Disciplines Of Strategic Partnerships™
– The 10 Principles Of Highly Influential Thought Leaders™
– The 9 Rules Of Smart Business Automation™
– The 6 Levers Of High Performing Digital Marketing™
– The 3 Forces Of New Economy Business™

Why Do We Do It?

We believe in Learn, Lead, Legacy and being a force for good.

Because you must continue to Learn today as we are living in ever-changing and disruptive times.

But of course, learning and not stepping up, is not an option today. As much as this may take you out of your comfort zone, you must step up and Lead, and when you do, you lead by example.

You be the standard that others look up to.

Lastly, and most importantly to us, is what we do. Because what we seek to achieve is to be sustainable and to make a difference, an impact, a Legacy.

That’s why we do what we do.

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