How The Startup Business Got Started
Why I Do What I Do – A Story From Our Founder… Dr Ross McKenzie
Several years ago I experienced one of those turning points – you could say I was at a cross road.
Up until then I had a very successful corporate career, but of course this profession had its ups and downs like re-structures and work that was at times not at all that rewarding.
So after twenty five years of this, it finally occurred to me that this was not the life I wanted – and it was travelling down the Mekong River in Cambodia where I made this distinction!
Flowing through China, Myanmar, Thailand, Laos, Cambodia, & Vietnam, the Mekong River is the twelfth longest river in the world. There I was, travelling solo along this great river delta through Cambodia, hitching a ride on a old fishing boat, with the hot sun beating down on me and the noise and smell of a diesel motor running constantly in the background. Nevertheless, I could quietly reflect on the landscape passing by. Rice paddies, banana plantations, small villages with their houses built on ten metre high stilts, women washing clothes, men fixing nets, children swimming.
At this very peaceful moment of sitting back and observing life go by, I was suddenly struck by a sense of lack of satisfaction from what I had been doing professionally.
You see, much was around achieving things, but in all reality, little actually fulfilling. For years I had been helping businesses become more efficient, but doing this and working for somebody else which typically meant trade offs and even at times, compromising on my personal values.
So in that moment of great clarity on the Mekong River, I thought what if I keep doing what I am really good at, but on my terms, not working for somebody else, but instead in my own business on projects and initiatives that I am passionate about and can make a long lasting contribution to society… maybe even the planet?
I then wrote in my diary the mission statement to which my business supports today…
I want to live and contribute, any where, at any time…
What do you want to do? What to you want to be?
Because for me, this was the catalyst to the first company I founded – The Business Centre Of Excellence, where we provide business advisory services to mid to large organisations and corporates. You could say it leverages my core professional skill set of over 30 years!
Next, I founded the The Fairtrade Group. This is my passion project, and while it is relatively small, we are kicking some big goals supporting communities in many developing countries in regions that include Asia and Africa.
Then, as I became even more focused and established more momentum, The Startup Business and The Startup Business School was founded. These are the vehicles that I use to support entrepreneurs globally… and while we are only just getting started, I am so grateful to what we have been able to achieve so far!
Looking back over these last few years, its hard to comprehend how far we have all come, but I know it is the efforts of a passionate team and awesome partners, plus a global network of customers and clients that inspire us to be more, has been the key.
So where ever you are right now, maybe doing something you do not enjoy, or wanting to do much much more, to make a huge difference or mark, then take those next steps.
Because I look forward to meeting you one day and hearing your starting story!
Dr Ross McKenzie
Who Is The Startup Business?
Is the premier business community for The New Economy. It’s a place where you can learn how to build a business, market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. With customers around the globe, we aspire to become one of the world’s most trusted voices sharing the best of what works in The New Economy.
The Startup Business & Phykon Executive Leadership
Dr Ross McKenzie
Founder & CEO | The Startup Business
Co Founder & CEO | Phykon
Co Founder & COO | Phykon
Co Founder & CFO | Phykon
Artificial Intelligence, Automation & Outsourcing Operations Leadership
Solutions Advisor | Phykon
Assistant Operations Manager | Phykon
Assistant Operations Manager | Phykon
Operations Manager | Phykon
What Do We Do?
At The Startup Business, we help professionals, entrepreneurs, startups, founders, SME’s / SME’s and agents of change like you, to set up, scale & sustain your business in this age of The New Economy. So that you can focus on the front end of your business, dreaming big, creating an awesome vision & making a difference, while we take care of the back end, helping you with our Business & Technology Education, Entrepreneur Mentoring & Coaching, Startup & Business Advisory, Automation & Outsourcing for Entrepreneurs & Startups, Founders, SMB’s & SME’s and through our business accelerators…
– The 3 Phases Of Startup Business Growth™
– The 5 Imperatives Of Highly Successful Business™
– The 7 Practices Of Highly Effective Outsourcing™
– The 5 Critical Disciplines Of Strategic Partnerships™
– The 10 Principles Of Highly Influential Thought Leaders™
– The 9 Rules Of Smart Business Automation™
– The 6 Levers Of High Performing Digital Marketing™
– The 3 Forces Of New Economy Business™
Why Do We Do It?
We believe in Learn, Lead, Legacy and being a force for good.
Because you must continue to Learn today as we are living in ever-changing and disruptive times.
But of course, learning and not stepping up, is not an option today. As much as this may take you out of your comfort zone, you must step up and Lead, and when you do, you lead by example.
You be the standard that others look up to.
Lastly, and most importantly to us, is what we do. Because what we seek to achieve is to be sustainable and to make a difference, an impact, a Legacy.
That’s why we do what we do.