The Startup Business Story & Leadership Team

Dr Ross McKenzie – Leading Expert Authority On The New Economy Business

Dr Ross McKenzie Leading Expert Authority New Economy BusinessFuturist | Speaker | Author | Educator | Startup Mentor | Entrepreneur | Founder | FinTech, Digital Transformation, AI, Robotics & Automation Innovator | Company Director | Advisory Board Executive | Social Media Influencer | Microsoft Global Brand Ambassador | Leading Expert Authority On The New Economy Business

“I Help Entrepreneurs, Startups, Founders, SMB’s & SME’s, To Set Up, Scale & Sustain Their Businesses In This Age Of The Global Entrepreneur, So That They Can Focus On Dreaming Big & Making A Difference”

How We Started A Business…

Several years ago I experienced one of the most profound moments in my life – you could say it was a turning point.

You see, up until then I had a very successful corporate career, paid well and collected the trophies along the way – some of you know what I mean, the job title, the qualifications, the business class air travel etc. But of course this profession had its ups and downs like re-structures and work that was at times not at all rewarding.

So after twenty five years of this, it finally occurred to me that this was not the life I wanted – and it was travelling down the Mekong River that opened my eyes to this for the first time!

The Startup Business MekongThe Mekong River flows through six countries (China, Myanmar, Thailand, Laos, Cambodia, & Vietnam) and is also the twelfth longest river in the world. There I was, travelling solo along this great river delta through Cambodia, hitching a ride on a old fishing boat, with the hot sun beating down on me and the noise and smell of a diesel motor running constantly in the background. Nevertheless, I could quietly reflect on the landscape passing by. Rice paddies, banana plantations, small villages with their houses built on 10 metre high stilts, woman washing clothes, men fixing nets, children swimming.

At this very peaceful moment of sitting back and observing life go by, I was suddenly struck by a sense of emptiness from what I had been doing for the last twenty five years. Much was around achievement, but little actually fulfilling. For years I had been helping businesses become more efficient, but in reality this meant become smaller and employ less people after my visit.

I thought what if I spend the next years ahead focusing on creating?

So with that, The Business Centre Of Excellence followed by The Fairtrade StoreThe Startup BusinessThe Startup Business School and later, our partnership with India based global outsourcing firm, Phykon was born!

Who Is The Startup Business?

Is the premier business community for The New Economy. It’s a place where you can learn how to build a business, market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. With customers around the globe, we aspire to become one of the world’s most trusted voices sharing the best of what works in The New Economy.

The Startup Business Leadership

The Startup Business & Phykon Leadership

What Do We Do?

Dr Ross McKenzie The Startup BusinessAt The Startup Business, we help professionals, entrepreneurs, startups, founders, SME’s / SME’s and agents of change like you, to set up, scale & sustain your business in this age of The New Economy. So that you can focus on the front end of your business, dreaming big, creating an awesome vision & making a difference, while we take care of the back end, helping you with our Business & Technology Education, Entrepreneur Mentoring & Coaching, Startup Business Advisory, Outsourcing for Entrepreneurs & Startups, Founders, SMB’s & SME’s and through our business accelerators…

– The 3 Phases Of Startup Business Growth™
– The 5 Imperatives Of Highly Successful Business™
– The 7 Practices Of Highly Effective Outsourcing™
– The 5 Critical Disciplines Of Strategic Partnerships™
– The 10 Principles Of Highly Influential Thought Leaders™
– The 9 Rules Of Smart Business Automation™
– The 6 Levers Of High Performing Digital Marketing™
– The 3 Forces Of New Economy Business™

Why Do We Do It?

We believe in Learn, Lead, Legacy and being a force for good.

Because you must continue to Learn today as we are living in ever-changing and disruptive times.

But of course, learning and not stepping up, is not an option today. As much as this may take you out of your comfort zone, you must step up and Lead, and when you do, you lead by example.

You be the standard that others look up to.

Lastly, and most importantly to us, is what we do. Because what we seek to achieve is to be sustainable and to make a difference, an impact, a Legacy.

That’s why we do what we do.

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