Yoga Practice Entrepreneur Business Coaching

The Client Story…

A London based part time experienced Yoga Practitioner, was seeking to scale her business by providing additional offerings to her clients, while become better positioned in the market to reflect her overall value proposition.

The Business Challenge…

To reach target clients in a very competitive market place and scale her business in a sustainable way, so that it would be the main source of revenue and allow her to run the business full time.

The Solution…

Working one-to-one with Dr Ross McKenzie, via weekly and monthly video teleconferences, a 12 month plan was established. This plan included the “big picture” goals, and also her target or “ideal clients”. We then set out defining a series of product offerings that ranged from free trial group classes, regular group classes, private sessions, weekend retreats, international retreats and additional mind – body teaching to compliment the existing Yoga Practice.

In addition, online marketing including Facebook social media management, acquiring new domain names for marketing campaigns, creation of optin pages (Clickfunnels), online booking systems (Acuity Scheduler) and email automation (Mailchimp) was all set up.

The Benefits…

Apart from having somebody to “check in” with for accountability purposes, our client was able to receive suitable advice and instruction to create momentum in her business to get her closer towards her goals.

The coaching approach of Dr Ross McKenzie is to explain first, then demonstrate and finally encourage the client to do it themselves, resulting in a higher degree of understanding and likelihood of success ongoing.

For this specific client, this gave her the necessary confidence that she is more than capable of building a global Yoga Practice!

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