Why You Need To Look At Your Digital Marketing Differently Make no mistake, you need to be continually striving for high performance, in your digital marketing efforts to be able to cut through all the noise. However, this does not mean you need to have millions of dollars in resources to do this. In fact,…
Do You Want To Scale Your Business To The Next Level? One of the most frequently asked questions I get from people wanting to start their own business is: “how do I go about funding my business?” Well of course the aim is to be profitable, but in those early days, funds are required to…
Going It Alone Is No Longer The Answer In The New Economy! Because one of the biggest changes in managing a business today in The New Economy, compared to say just five years ago, is the importance of building an “ecosystem” where you form partnerships or collaborations. Some of these collaborations may be formal and…
Entrepreneur’s Must Get This! “Businesses start from passion and the ability to solve specific problems, but rarely do they survive just on that” In fact, if entrepreneurs, founders and startups, fail to grasp this, then their destiny is certain! You see it is perhaps the less exciting aspects of the business which are critical but…
But First, Why Do Businesses Fail? Depending on the source, the failure rate of businesses in their first year is huge. Bloomberg suggests that 8 out of 10 entrepreneurs or startups, fail in their first 18 months. Other sources put that number slightly lower – regardless, there is consensus across respected authorities from the…
I Tried (fill in the blank here) But It Did Not Work Out! When I hear somebody say something like that, I immediately pay attention to listen to what comes next – their justification. For example, in the last 24 hours I heard… “I tried India for outsourcing but it did not work out,…
Technology Is Encroaching High Street! It’s hard to imagine even just a few years ago, that technology companies like Apple, Microsoft, and Samsung, would be opening flagship mega stores in traditional high street retail locations like on George or Pitt Street in Sydney CBD (let alone Tesla who are selling their cars around the corner…
Should You Have A Blue-Print For Your Business? I am in the early stages of a conversation around setting up a new business with some future partners. It’s an exciting proposition, but it also has me thinking about what is the best operating model for it, as we start to scale. You see, one of…
Most Businesses Are Not Good At Promoting Their Products! When you think about it, there is not too much to consider when it comes to sales. Like when you break it down, all you are doing is exchanging value. Now of course “value” means different things to different people, but in essence, that is all…
How Can I Generate Traffic? Do you know what makes up the most popular social media video posts? No, its not cat videos – though “Surprised Kitty” at 16 seconds, has hit 77 million views on YouTube! https://youtu.be/0Bmhjf0rKe8 Well according to Newshub, the most popular Facebook video of all time is Blossom, that has, to…
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