The New Economy Business

Key Note Speaking

Why You Need To Understand The New Economy Business

Today, with a level of change that is unprecedented in all of history, understanding The New Economy Business, to be successful, has never been more critical

Dr Ross McKenzie is a leading expert authority on The New Economy Business

For over 30 years he has helped business all around the world, large and small to transform


Futurist | Speaker | Author | Educator | Startup Mentor | Entrepreneur | Founder | FinTech, Digital Transformation, AI, Robotics & Automation Innovator | Company Director | Advisory Board Executive | Social Media Influencer | Microsoft Global Brand Ambassador | Leading Expert Authority On The New Economy Business


“I Help Entrepreneurs, Startups, Founders, SMB’s & SME’s, To Set Up, Scale & Sustain Their Businesses In This Age Of The Global Entrepreneur, So That They Can Focus On Dreaming Big & Making A Difference”

Dr McKenzie has held senior executive positions in global corporations, across US, Europe and Australasia, leading significant enterprise transformation in disruptive business models including “SMAC” (Social, Mobile, Analytics & Cloud) technologies.

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Today, as the Founder & CEO of The Startup Business, The Business Centre of Excellence, The Fair Trade Group, and Director at Phykon Global Outsourcing Solutions, Dr McKenzie and his group of companies, continue to assist businesses with their transition to The New Economy through business & technology education, entrepreneur coaching & mentoring, startup business advisory and global strategic outsourcing, as well as facilitating crowd funding for startups to bring new emerging capabilities such as “AIRA” or Artificial Intelligence, Robotics and Automation, into the market place.

In addition, Dr McKenzie has established global partnerships that include DiG Business Learning (Discovery, Innovation & Growth), based in Paris, and an offshoot of INSEAD Business School, that provides disruptive innovation education for corporate leaders (

As an active user of social media, he has built a strong global following, sharing his insights on aspects of The New Economy Business daily. This social media influence also led to Dr McKenzie becoming a Microsoft Global Brand Ambassador where he is asked to speak at events sharing insights to business leaders.

Discover The 3 Forces Of The New Economy Business™ With Dr Ross McKenzie

Dr McKenzie’s pertinent and inspirational presentation: The 3 Forces Of The New Economy Business™ – How To Future Proof Yourself, Profession Or Business In This Age Of Unprecedented Disruption, is a “call to action” for professionals, entrepreneurs, founders and business leaders, to continue to strive for relevance, contribute value and be sustainable in the longer term…

  1. ReWire – you must challenge the status quo, old paradigms and critically, your own mindset
  2. Disrupt – you must become the disruptor of your industry otherwise you will not survive
  3. Engage – you must build a presence that not only engages but is sustainable

The 3 Forces Of The New Economy Business™ draws on insights and real world case studies based on Dr McKenzie’s core expertise across four New Economy Focus Areas: 1. SMAC Technologies, 2. AIRA Technologies, 3. FinTech & 4. Blockchain…

Industry Speaking Engagements

Australian Institute Project Management Conference, Adelaide, October 2009 –  “Next Generation Offshoring”

Indian Institute of Technology Alumni Association Australia, Sydney, August 2012 – “The Future of Shared Services, Outsourcing & Offshoring”

Shared Services & Offshoring South Africa, Cape Town, November 2012 – “Sourcing Transformation”

University of Technology, Sydney, September 2012, 2013, 2014 – “Shared Services & Outsourcing Practitioner Insights”

Shared Services Outsourcing Week, Melbourne, May 2013 – “Strategic Sourcing Considerations”

The 6th Global Outsourcing Summit, Wuxi China, June 2013 – “Trends in Shared Services and Outsourcing in Finance & Banking Industry”

Process Excellence Week, Sydney, October 2016 – “From Transformation To Re-Innovation”

Entrepreneurial Event, London, February 2017 – “How To Reinvent Yourself For The New Economy”

Annual Investment Congress, Dubai, April 2017 – “Robots & Automation” to over 15,000 Delegates

Microsoft Event, Melbourne, July 2017 – “ReWire, Disrupt, Engage”

Microsoft Event, Sydney, July 2017 – “ReWire, Disrupt, Engage”

Microsoft Event, Sydney, September 2017 – “ReWire, Disrupt, Engage”

Blockchain Conference, Sydney, November 2017 – “ReWire, Disrupt, Engage”

Blockchain Conference, India, March 2018 – “ReWire, Disrupt, Engage”

Annual Investment Congress, Dubai, April 2018 – “Robots & Automation Update” to over 15,000 Delegates

The Startup Business, Since January 2015, host monthly webinars to global audience on topics about how businesses set up, scale and sustain for The New Economy

Go To Webinar Partnership, Bi yearly webinars presenting to a global business audience

Thought Leadership Published

Doctoral Research Thesis on “Implementing & optimising global sourcing strategies”

Blog / Publish weekly articles posted online on how businesses set up, scale and sustain for The New Economy to global audience of approx. five hundred thousand

Conferences Attended

International Association of Outsourcing Professional’s (IAOP) Outsourcing World Summit, USA, 2010 to 2017

Shared Services Week, Australia, 2010 to 2017

CeBIT, Sydney, 2010 to 2017

StartCon, Sydney, 2015, 2016, 2017

Professional Corporate Background

HCL Technologies –  Associate Vice President

Westpac Banking Corporation – Executive Director

Capgemini – Director

Electronic Data Systems (HP Services) – Operations Executive

National Australia Bank – Head Of Strategy & Global Transformation Director

Education & Accreditation

Doctorate Business Administration – Macquarie University

Executive MBA – AGSM, University of NSW & University of Sydney

Diploma Applied Science – Charles Sturt University

Advanced Diploma Project Management, Master Program Director & Six Sigma Master Black Belt

Professional Associations & Directorships

Australian Institute Company Directors

Non-Executive Director, numerous private companies

Microsoft Global Brand Ambassador

Learn Lead Legacy

Why Dr McKenzie does what he does, can be explained through the three values that underpin everything he and his companies do, with a specific focus in one of his companies, The Fair Trade Group, that was established to promote global sustainability and is a passionate supporter of the UN Sustainable Development Goals…

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