You have created all this knowledge and information to share and are starting to put in place an ongoing program to ensure it is maintained, now you need to figure out which social media platform you should be using.
Or are you still thinking about whether you should be using social media full stop?
Well there are some businesses that are yet to use social media and they have their reasons, but for most of us we realise that a social media strategy is essential if we are to generate interest in our business (or ourselves) in other words generate traffic!
Now obviously it does not stop just with interest and traffic, we need action taken and that could be as simple as informing and educating through to converting our leads and prospects into becoming high end clients. It just depends upon your strategy, but lets first get the traffic!
But How Do You Choose The Best Social Media Platform?
The answer to this question is another question and that is, which platform do your targeted customers (or audience) use on a regular basis? Because it is no use putting in all your effort into one specific platform if your “prospects” do not use it.
Now this may mean for some of you, your strategy is focused on just a few specialist blogging platforms for example, whereas others, it will be much broader.
You Also Need To Consider The Medium – Words, Sound, Video, Pictures, Graphics Etc.
Certain businesses or organisation, will be more suited to a specific medium such as Pinterest versus LinkedIn. The main thing you need to consider is that social media extends across all medium these days so again you need to take this into consideration.
Remember, keep asking yourself – who is your audience, who is your client avatar? What do they use?
The Power Of Re-Purposing
You also need to be efficient when using social media. That is why the power of re-purposing will be so critical in your strategy.
What this means is that for the content you create, you are being strategic in that it is being used in different formats and mediums across multiple platforms.
Post Your Articles To Your Website Blog
Establish your own website with a blog and with your defined a publishing schedule, posts articles on the topics you want to share (note that they need to be strategically defined upfront). With your posts, you can also add an image to complement them. Remember not to infringe any copy right and you prevent this happening by using your own images, or those that you have purchased for this specific use,
Set Up An Automated Weekly Newsletter
Now that you are writing articles regularly, you can integrate your email list with what is called a RSS Newsletter that automatically takes your most recent posts from your website and sends that out to your list.
Have Share Buttons On Your Website Blog
You should be also including the ability to share the articles from your website blog with the relevant sharing buttons – if you are not sure how to do this, just ask a technical person but it is straightforward to do.
Share Your Website Blog Links
You can also copy the website article blog link to your social media platforms and can add comments like “check out our latest articles on x, y, z” etc.
We All Love Picture Too!
You can take the pictures from your website article and post them now into Pinterest with links back to your article, if this medium is relevant for your business. You may even consider overlaying quotes on these picture to generate more impact.
Video Is The New Game Changer In Town
With high speed internet, mobile devices and HD and 4K, video is now taking off in a big way. So what you can do is convert your articles into video and since you have written your article, you have basically also written the video script that you either learn, or use a small teleprompter and then post your video on your YouTube channel or equivalent.
Do Not Forget The Podcasts
Once have made your video, you can then take the audio track and convert it into a podcast and post on another platform like ITunes!
You Are Building A Social Media Ecosystem
So to summarise, from writing an article you have converted it into a picture, a video and a podcast as well as the links to each medium being shared via social media. With little effort, but doing it strategically, you have created a social media ecosystem which will not only drive traffic, but may even create grid lock – and that’s traffic we all like to have!