How To Build A Sustainable Business
The Imperative Of Sustainability For Your Business
The business Imperative Of Sustainability, ensures you are focusing on working “on your business and not in your business” as Michael Gerber, author of the eMyth says. What this means is that simultaneously you have implemented systems to help you plan, manage, campaign and re-invent your business, so that you remain relevant and sustainable into the future.
To help you do this, we use The 4 M Business Momentum Method™ of which there are four components…
Typically this includes a document with Executive Summaries To Sell Ideas, Management Team Who Will Make The Money, What You Are Really Selling, Riding Industry Trends, Marketing: The Plan Within The Plan, How Does Your Business Work, Expressing Your Ideas In Financial Terms, Enlightening Extras, and finally for some, The Pitch.
At a minimum, this means getting good at Time Management, Email Management and Social Media and Delegation. It also means ensuring specific Tasks & Activities do take place in a planed way.
To do this effectively it starts with planning including setting Goals, defining a Target, Method, Process, Tools, Assets, Themes, then the Implementation, followed by the Conversion and lastly Evaluate your results – then start again!
At The Startup Business, we take the view from the big picture – The UN Sustainability Goals, then embrace the McKinsey & Company approach where business sustainability is viewed across three key areas: Growth, Value and Risk.
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