How To Create A Compelling Business Strategy
The Imperative Of Strategy For Your Business
The business Imperative Of Strategy, ensures you are focusing on achieving longer term goals, while keeping aligned to your overall objectives and market demand. The Imperative Of Strategy allows you to also differentiate yourself in the market place by targeting the right customers and creating the best value solutions that solve their problems.
To help you do this, we use The 4 P’s Founders Framework™ of which there are four components…
One of the challenges for many business founders or owners, is that they can lose sight of the original reasons for starting a business, or that personal circumstances have change.
That is why for “Purpose” we typically look at things like defining Your Needs, Your Beliefs, Your Life Mission & Purpose, Your Emotional Mastery, Your Relationship Mastery, Your Physical Mastery, Your Wealth Mastery, Your Investment Vehicles, Your Business – Long Term, and Your Business – Short Term.
It is critical today to be able to stand out from all the noise, however few businesses can do this effectively and in the end, they look like everyone else.
That is why we need to discover what is unique, in other words “Differentiate” yourself or your business, from the crowd.
We do this by defining Your Passion, Your Expertise, Your Demand, Your Viability, Your Sweet Spot, Your Category Of One, Your Expert Model, Your Wedge, Your XYZ Pitch, and importantly Your Why.
You must not try to be all things for all people in your business! However surprisingly so many businesses do set out to do this and of course they fail. Today it is about laser focused segmentation. It’s about knowing your target customers so well – in fact better than they know themselves.
To help you do this we start by defining your Perfect Customer, The Demographics, The Niche, The Characteristics, The Hang Out, The Affiliation, The Bleeding Neck, The Aspirations, The Logical Needs, and The Emotional Needs.
Once you have defined your target customers, you need to create solutions.
This starts with defining The Problem To Solve, The Value Proposition, The Portfolio Pipeline, The Minimal Viable Offer, The Next Logical Step, The Bundling Concept, The Pricing Strategy, The Conversion Rates, and critically knowing The Cash Flow.
How To Get Things Done In Your Business... Yes that's right goal setting ... it sucks - well at least to me that is! Like how many business workshops have you participated in, where you set those great goals, probably had some good food to eat, maybe held an "offsite"...read more
You Talkin’ To Me? So, you have started your own business! Congratulations because not everyone gets this far! However, you have also discovered that it is not as easy as you first thought it would be. You have put in a lot of blood, sweat and tears so far, and have...read more
Deep Down We All Want To Connect With Each Other! It’s been a long journey for me to be comfortable about being intimate in my business relationships. I would not say that I am emotionally challenged, it’s just that I use to believe that business is just business,...read more
Have You Staked Out Your Claim? There is a modern-day gold rush going on and if you are not part of it, you will miss out. People are running all over the place. They are putting down markers and staking out their patch of land which they will start to mine. It’s on...read more
Are You Prepared For Crossing The Desert? Starting your own business can be one of the most exciting and life changing things you will ever do. You see, a business can give you the freedom that others, in jobs will never experience. A business can be a vehicle for you...read more
Sometimes we know more about what we don’t want, than what we do want. This was certainly the case for me. In fact, I had been clear on this for years. Although on the outside you could think that I had a very successful career, interesting roles, progressive...read more
Discover The New Economy Business
Become An Expert Authority
Scale Your Business
Speak To A Business Mentor & Global Entrepreneur
Access A Global Ecosystem