How To Create High Performing Sales
The Imperative Of Sales For Your Business
The business Imperative Of Sales, ensures you are focusing on the right sales practices that are relevant for The New Economy. This is about creating attention, engaging interest, and generating desire, that reinforces your expert authority position. Using multiple social media and digital channels and educational based marketing, you will establish yourself or your business, as the brand of choice.
To help you do this, we use The A.I.D.A New Economy Startup Marketing Mix™ of which there are four components…
When your target market sees you as providing value, then they will gravitate towards you. When you do this very well and consistently, you will create a tribe of loyal followers.
To do this we implement Educational Based Marketing which means Defining Your Expert Model, Defining The Key Words, Establish The Branding, Set Up The Channels, Create The Publishing Plan, Get The Tools, Initiate Social Media 101, Create & Publish Your Content (Sales Assets), and finally Re-Purpose Your Content.
We help you do this by taking you through our 10 step process, starting with defining the Key Search Phrases of your solution, through to how you can best optimise your social media posts to gain maximise penetration.
While ensuring your website and social media posts are fully “search engine optimised”, a paid traffic strategy is also essential to reach a targeted audience that you otherwise would not be. However, spending money on advertising needs to be strategic, otherwise you will be losing money!
This is achieved by first selecting the specific Paid Traffic Strategy, then targeting your Demographic, selecting the best Social Channels, creating the sales Ads and Artefacts such as the images and copy, then running your campaign.
Ultimately, it’s all about converting leads to prospects and prospects to customers, that generates revenue for your business. The more effective you are at conversions, the more profitable you will be. This is where automated sales funnels come in.
To do this we must first build the Map, followed by the Offer, Hook, Headline, Copy and then establish the Platform, Funnels, Upsells & Down Sells, Integrate, Test and then Go Live!
Why You Need To Look At Your Digital Marketing Differently Make no mistake, you need to be continually striving for high performance, in your digital marketing efforts to be able to cut through all the noise. However, this does not mean you need to have...read more
Most Businesses Are Not Good At Promoting Their Products! When you think about it, there is not too much to consider when it comes to sales. Like when you break it down, all you are doing is exchanging value. Now of course “value” means different things to different...read more
How Can I Generate Traffic? Do you know what makes up the most popular social media video posts? No, its not cat videos – though “Surprised Kitty” at 16 seconds, has hit 77 million views on YouTube! https://youtu.be/0Bmhjf0rKe8 Well according to Newshub, the most...read more
In The New Economy You Have To Think Differently! If I was to call out any “one” strategy that has made a difference to my businesses in a positive way, over the years, it would have to be this one. It is not obvious, after all when you go to business school you learn...read more
In one of my very first jobs, I learned how not to sell. At the time, I did not know it – as we did close deals, but looking back at it now, it was such an archaic approach. As management consultants, we would provide an opportunity to undertake a discounted analysis...read more
Do you have a business, a more traditional business, you know the ones I mean, from the old world? If so, what percentage of your leads or revenue are coming from online sources? Have you been tracking this over the years since you have been in business? Is the...read more
Discover The New Economy Business
Become An Expert Authority
Scale Your Business
Speak To A Business Mentor & Global Entrepreneur
Access A Global Ecosystem