How To Differentiate Your Business
How to differentiate your professional brand or business in The New Economy starts with creating your own unique category of one. Discover more in your FREE consultation.
Building A Recognisable Brand Is A Must Do Activity For All Professionals & Businesses
Today building an identity, reputation, and brand, is paramount, if you are to be successful in business.
Because social selling has become the norm, where it is so easy for your target customers and clients to make quick decisions on you, long before they even meet with you, or worse you know about them!
Do Your Target Customers & Clients See You Differently From Your Competitors?
How often do you get an email from somebody, claiming they offer a “unique service” and are different to what you have ever experienced before, when you know their email was like a previous one you only just received?
Perhaps you are still sending emails to prospects that no longer stand out.
Because the challenge is that your competition is also doing this as well – and they may even be over spending you, because they have deeper pockets! So what this means for your target customers and clients, is that you look like everybody else, or worse case, you are not even being recognised at all.
You have to do and be different to succeed and this starts with The Imperative Of Strategy…
The Imperative Of Strategy For Your Business
The business Imperative Of Strategy, ensures you are focusing on achieving longer term goals, while keeping aligned to your overall objectives and market demand – in other words, you being are congruent. The Imperative Of Strategy also allows you to differentiate yourself in the market place by targeting the right customers and creating the best value solutions that solve their problems – you are positioned in your own unique category of one.
To help you do this, we use The 4 P’s Founders Framework™ of which there are four components…
The 4 Steps To Differentiate Your Business From All The Rest…
Step 1 – Purpose To Define & Align
One of the challenges for many business founders or owners, is that they can lose sight of the original reasons for starting a business, or that personal circumstances have change.
That is why for “Purpose” we typically look at things like defining your Needs, Beliefs & Values, your Life Vision, Purpose & Mission, your Emotional, Relationship & Physical Goals, and your Wealth Goals & Business Objectives.
Step 2 – Position To Identify & Differentiate
It is critical today to be able to stand out from all the noise, however few businesses can do this effectively and in the end, they look like everyone else.
That is why we need to discover what is unique, in other words “Differentiate” yourself or your business, from the crowd.
We do this by identifying your Sweet Spot, Category Of One & Expert Model, your XYZ Pitch, and your Wedge.
Step 3 – Profile To Describe & Segment
You must not try to be all things for all people in your business! However surprisingly so many businesses do set out to do this and of course they fail. Today it is about laser focused segmentation. It’s about knowing your target customers so well – in fact better than they know themselves.
To help you do this we start by describing your Client Segments, attributes of your Perfect, Ideal & Non Conforming Client, your Client’s Bleeding Neck & Aspirations, and your Client’s Reasons For Buying & Not Buying.
Step 4 – Package To Create & Stand Out
Once you have defined your target customers, you need to create solutions.
This starts with defining the Problem To Solve, the Value Proposition, the Products, the Packages and the Cash Flow.
How To Differentiate Your Business
How to differentiate your professional brand or business in The New Economy starts with creating your own unique category of one. Discover more in your FREE consultation.
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