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Increasing Revenue & Getting More Customers Is Not Easy

When you have the best products or services in the world, at the most competitive prices, there is still no guarantee people will be knocking on your front door.

You must do more to increase your revenue. Especially if you want long term consistency.

Marketing’s “Product”, “Price”, “Place“, “Promotion“, and “Positioning“ remain key.

Because Marketing In the New Economy – Industry 4.0 Is Complex

However, knowing about these five “P’s” is one thing! Executing them effectively on your own is another. And that’s where most business fall short!

Because we are living in The New Economy. Where standing out from the competition is incredibly difficult. So while the principles remain, the complexity has increased.

That’s why, we must do things differently.

We must embrace new technologies and build specific capabilities.

Your Next Focus Is Mastering The Imperative Of Sales

The Imperative of Sales helps you focus on the marketing & sales practices that are relevant for The New Economy.

This is about creating attention, engaging interest, and generating desire. This is also about continuously reinforcing your expert authority position. Then using multiple social channels, combined with educational based marketing. All these strategies will establish you, as the brand of choice.

To help you with this, there are four steps that you need to implement…

The 4 Steps To Increasing Revenue & Getting More Customers…

Step 1 – Awareness With A Digital Ecosystem

When your target market sees you providing value, they will gravitate towards you.

When you do this well and consistently, you will create a tribe of loyal followers. This is achieved by setting up your digital ecosystem. Including the brand strategy, the channels, and your website.

Step 2 – Interest With Educational Based Marketing

Most businesses are missing out on the opportunity of optimising their presence. They are missing out on free traffic to their web site or opt in pages.

By shifting your mindset from “selling” to “educating”, this can be reversed. Opening an ongoing stream of traffic, leads and potential customers. We help you by finding the words and phrases that people are searching for. We then help you create and publishing educational based content that really helps them.

Step 3 – Desire With Ethical Offers & Value

While ensuring your website and social media posts are fully “search engine optimised”, a paid traffic strategy is also essential to reach a targeted audience that you otherwise would not be.

However, spending money on advertising needs to be strategic. This is achieved by creating offers that are irresistible. You also need multiple conversion pathways. Plus copy that pops and advertising that converts.

Step 4 – Action With Funnels That Convert

It’s about converting leads to prospects, prospects to customers. This is what generates revenue for your business.

The more effective, the more profitable you will be. This is where automated sales funnels come in. To do this, we must identify the lifecycle. Also we need to define the platforms. Then create the sales artefacts.

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” Working with Dr Ross McKenzie was a total pleasure. Ross is a heartfelt leader. He has a passion to help others succeed. He has integrity and is hardworking. Plus is one of the most connected human beings on the planet! “

 

Cheryl Chapman

Multi Award Winning Speaker & Trainer | Manchester – England

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