How To Reduce Costs & Disrupt Your Industry




Reduce Costs And Simplify Your Business

​If your business costs are out of control, simply increasing sales might not be enough to make you profitable again.

In fact, it may only serve to give a false sense of security or even exacerbate the problem.

This is because your business is not being run effectively in the first place.

A lack of understanding of cost drivers like processes, technology, labour, and material costs always causes problems in a business.

A lack of knowledge of how to reduce costs is a significant reason why businesses fail.

Know Your Business

The difficulty in gaining this understanding is that your cost drivers change as your business scales and grows.

What was once fit for purpose no longer generates the revenue needed, leaving you either struggling with inefficiency or wrestling with the decision of how and where to invest resources for growth.

It’s the dilemma that every entrepreneur faces – do I wait until I grow and then invest, or invest first and then grow?

The question often leaves businesses paralyzed with indecision.

What approach is your business taking right now?

Becoming “The Innovator” And Knowing The “Imperative Of Service” Is Key

The imperative of service assesses your business from the inside.

It ensures that everything is aligned to your vision from day one.

It ensures that your business is always set up for success, with the best structures, processes, technologies and, where appropriate, outsourcing partners in place, no matter your size.

…All of which ensures that you can consistently deliver outstanding service to your customers efficiently and effectively.

To implement the imperative of service for your business, there are four steps that you need to complete.

Four Steps To Reduce Your Business Costs By Building Critical Competencies

Step 1 – Establish A Solid Foundation

The first thing to do when establishing a business is to ensure you have a stable and strong foundation or “platform” to build upon as you start to grow and expand.

To do this, we conduct a general needs assessment where we define your ideal operating model and review your critical business processes to ensure you can operate smoothly and seamlessly.

Step 2 – Optimise To Drive 24×7 Delivery

Technology and automation can be an amazing asset to any business, providing that it is implemented correctly.

This includes the critical task of application integration so that all your technology solutions run smoothly together.

First, define your technology basics: the things all businesses need.

Then step it up by identifying your automation requirements, tools for collaboration or analytics and the all-important solutions for managing risk and security.

Step 3 – Source Outside Expertise To Restore Focus

Once your business is technologically optimized, it’s time to look at areas that need to reduce costs, increase capacity or access capability.

Sometimes, the best way to improve certain areas is to outsource them, leaving you free to get back to what you’re good at and focus on the big picture.

Step 4 – Streamline For High Performance

Your final step to implement the imperative service is the most challenging.

Many entrepreneurs stall here because you need to be working in and on your business simultaneously to continually improve performance.

You need to implement systems to manage your clients, commercials, team and yourself effectively.

…And review those systems regularly as your business grows.

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Ross McKenzie is a great coach with knowledge relating to startup businesses. He has experience in internet marketing, security and all the stuff girls like me don’t’ know much about! I am grateful to Ross as after losing my business he was the one to help pick myself up, believe I will walk again, be back in business and will be successful – and YES, I am back!


Galia Yakimova

Owner | Health Aroma | London England

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