Outsourcing Social Media
Outsourcing social media for a professional transitioning to their own business accelerated their rebranding from employee to expert thought leader.
As a busy professional transitioning to their own business full time, our client sought to expand their social media presence, in order to support their re-branding from an employee, to an industry thought leader.
The Business Challenge
With multiple social media platforms available, they wanted to be efficient but also effective, so that they could reach potential future customers, while also recognising that they were time poor with other commitments.
The Outsourcing Social Media Solution
The Startup Business supported our client in developing a central big idea around their topic, so that all subsequent social media would be focused. We then targeted specific social platforms in which their future audience would use and finally, where all content could be re-purposed efficiently.
This strategic approach to content management and social media, enabled our client to be re-branded as an authority and regularly sought after by the main stream media as an expert in their field.
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