Are You Applying The Right Amount Of Leverage To Your Customers Pains & Pleasures?
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Are You Applying The Right Amount Of Leverage To Your Customers Pains & Pleasures?

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world” – Archimedes Human nature is fascinating don’t you think? Consider this… If there was a bush fire coming towards your house and I told you about it, would you do something? Hopefully yes! Then what…