Outsourcing Social Media

Outsourcing Social Media

Outsourcing Social Media

Outsourcing social media for a professional transitioning to their own business accelerated their rebranding from employee to expert thought leader.

 

The Client

 

As a busy professional transitioning to their own business full time, our client sought to expand their social media presence, in order to support their re-branding from an employee, to an industry thought leader.

 

The Business Challenge

 

With multiple social media platforms available, they wanted to be efficient but also effective, so that they could reach potential future customers, while also recognising that they were time poor with other commitments.

 

The Outsourcing Social Media Solution

 

The Startup Business supported our client in developing a central big idea around their topic, so that all subsequent social media would be focused. We then targeted specific social platforms in which their future audience would use and finally, where all content could be re-purposed efficiently.

 

The Results

 

This strategic approach to content management and social media, enabled our client to be re-branded as an authority and regularly sought after by the main stream media as an expert in their field.

 

The Benefits

 

 

Do You Want To Grow and Scale Your Business?

 

Would you like to…

Reinvent And Differentiate?

Increase Your Revenue?

Reduce Your Costs?

Future Proof Your Business?

Create Long Term Business Value?

Then speak to our experts in your confidential consultation.

Email: results@thestartupbusiness.com or click on this link to book your appointment…

 

Learn How The Startup Business Can Help You

 

The Startup Business, The Startup Business School, and The Startup Business Club are the premier business communities for The New Economy – Industry 4.0.

In other words, we are a place where you can learn how to build a successful business.

For example, a place to learn how to market like a pro. Where you can connect with experts. Above all, where you can get strategies and tools to grow and scale your business.

Because we help Professionals, Startups, SMBs, SMEs, and Corporates, to grow and scale.

And we do this in four ways…

Business and Technology Education

Entrepreneur Mentoring and Business Coaching

Startup and Business Advisory

Automation and Outsourcing

In short, we want to help you make a difference.

Above all, our promise is to make business easy for you.

The Results Our Clients Achieve…

20% Client Customer Growth
37% Revenue Increase
29% Cost Reduction
23% Profit Increase
30% Business Value Growth

The Impact We Are Making…

1021 Clients Helped
30+ Years In The Game
19 Countries Our Clients Are From
102 Thought Leadership Articles Written
120 Hours Free Training Provided Annually

Technical Support Outsourcing For Entrepreneurs

Technical Support Outsourcing For Entrepreneurs

Technical Support Outsourcing For Entrepreneurs

Technical support outsourcing for a Canadian based entrepreneur meant they could focus on what they did best – bringing in new business.

 

The Client

 

As a Canadian based solopreneur, our client regularly travels globally, presenting to potential clients and educating existing clients and students, their highly sort after expertise.

 

The Business Challenge

 

A key objective of this client, was to deliver high quality customer experiences across multiple channels and formats, at low cost, while allowing their business to continually scale, but not employ specific individuals.

 

The Technical Support Outsourcing Solution

 

Working with The Startup Business, new cloud based technology was implemented to significantly automate their business, along with the additional support of an extended team based in India, in which consisted of both executive administration and technical assistance support team members.

 

The Results

 

This was a subscription based “model” where our client only paid for what they used, giving them the comfort of mind, that they had immediate access to a strategic outsourcing partner who could either scale up or down as required.

 

The Benefits

 

 

Do You Want To Grow and Scale Your Business?

 

Would you like to…

Reinvent And Differentiate?

Increase Your Revenue?

Reduce Your Costs?

Future Proof Your Business?

Create Long Term Business Value?

Then speak to our experts in your confidential consultation.

Email: results@thestartupbusiness.com or click on this link to book your appointment…

 

Learn How The Startup Business Can Help You

 

The Startup Business, The Startup Business School, and The Startup Business Club are the premier business communities for The New Economy – Industry 4.0.

In other words, we are a place where you can learn how to build a successful business.

For example, a place to learn how to market like a pro. Where you can connect with experts. Above all, where you can get strategies and tools to grow and scale your business.

Because we help Professionals, Startups, SMBs, SMEs, and Corporates, to grow and scale.

And we do this in four ways…

Business and Technology Education

Entrepreneur Mentoring and Business Coaching

Startup and Business Advisory

Automation and Outsourcing

In short, we want to help you make a difference.

Above all, our promise is to make business easy for you.

The Results Our Clients Achieve…

20% Client Customer Growth
37% Revenue Increase
29% Cost Reduction
23% Profit Increase
30% Business Value Growth

The Impact We Are Making…

1021 Clients Helped
30+ Years In The Game
19 Countries Our Clients Are From
102 Thought Leadership Articles Written
120 Hours Free Training Provided Annually

Automation and Outsourcing Lead Generation

Automation and Outsourcing Lead Generation

Automation and Outsourcing Lead Generation

Automation and outsourcing lead generation for a professional services firm based in London, enabled them to amplify their brand and bring in new business.

 

The Client

 

A newly created UK based, professional services firm, providing business consulting and individual professional coaching, was seeking ways to grow their business and reached out to us for automation and outsourcing lead generation solutions.

 

The Business Challenge

 

Our client wanted to utilise the latest digital marketing strategies that would allow to get their message across to a large mass of prospective clients with minimal investment.

Automation was a key consideration.

 

The Automation and Outsourcing Lead Generation Solution

 

We designed an automation and outsourcing online marketing funnel that was supplemented with sponsored social medial advertisements and direct email marketing using Clickfunnels, MailChimp, Kajabi and Stripe payment platforms. We then designed segmentation around low end information based products through to high end, one-on-one coaching services.

 

The Results

 

Our client has an automation and outsourcing lead generation solution that is self-funding and brings in new leads and clients weekly.

 

The Benefits

 

 

Do You Want To Grow and Scale Your Business?

 

Would you like to…

Reinvent And Differentiate?

Increase Your Revenue?

Reduce Your Costs?

Future Proof Your Business?

Create Long Term Business Value?

Then speak to our experts in your confidential consultation.

Email: results@thestartupbusiness.com or click on this link to book your appointment…

 

Learn How The Startup Business Can Help You

 

The Startup Business, The Startup Business School, and The Startup Business Club are the premier business communities for The New Economy – Industry 4.0.

In other words, we are a place where you can learn how to build a successful business.

For example, a place to learn how to market like a pro. Where you can connect with experts. Above all, where you can get strategies and tools to grow and scale your business.

Because we help Professionals, Startups, SMBs, SMEs, and Corporates, to grow and scale.

And we do this in four ways…

Business and Technology Education

Entrepreneur Mentoring and Business Coaching

Startup and Business Advisory

Automation and Outsourcing

In short, we want to help you make a difference.

Above all, our promise is to make business easy for you.

The Results Our Clients Achieve…

20% Client Customer Growth
37% Revenue Increase
29% Cost Reduction
23% Profit Increase
30% Business Value Growth

The Impact We Are Making…

1021 Clients Helped
30+ Years In The Game
19 Countries Our Clients Are From
102 Thought Leadership Articles Written
120 Hours Free Training Provided Annually

How You Can Build A Scalable Business With The Four Pillars

How You Can Build A Scalable Business With The Four Pillars

Esther, a friend of mine is a Solopreneur.

The thing is though, her business is starting to take off.

Good for her I hear you say!

The problem is that she is stressed.

I mean some people get stressed because their business is not taking off, Esther is the complete opposite!

Here is why…

She is now trying to figure out how she can scale her business, while not compromising on her values of extraordinary service she provides to her clients.

Esther said to me that she has trouble keeping up to date with emails, with orders, with questions from prospects through to long term established clients…

All these things that are part of a growing business.

When we sat down together, I asked her to walk me through her business model and the first question I asked is what is her overall vision for the business.

Its huge and will touch the lives of many people.

I then introduced a word that she was less familiar with.

I said “Esther, what you need to do next is scale your business”.

“Ross, I know that and I thought about outsourcing but not sure how to go about it”

Well outsourcing is just one way to scale your business and it is a key one, but there are actually four things you need to do and I call these the Four Pillars Of Scale

Now this first Pillar Of Scale, when you have this in place, you’re actually putting the stability or the certainty in your business to be able to grow from, to later scale up.

You’re building a strong foundation here.

Now when you don’t have it in place, there is likelihood that there will be instability in your business as it starts to grow.

You may not notice that initially, but your business needs to be built on a strong foundation from day one.

What I’m ultimately referring to, is the importance of structure in your business.

Structure is about putting the foundation in your business sooner, rather than later to grow from

So having established the right structure now for your business, the next Pillar Of Scale, when you do this, you will be able to put in the agility to scale your business into the future as you grow – and grow efficiently.

Now when you don’t do this, the opportunity for you to grow will become more challenging, more difficult, because you may be spending additional costs or even under-spending, but not be able to provide the types of services to your targeted customers required.

What I’m talking about and what Esther had in mind, is the ability to outsource areas of your business so you can scale but also manage your costs.

Do what you do best and outsource the rest

After structuring your business to build in the foundations for strength and now learning about outsourcing to scale, the third Pillar Of Scale, when you learn this, this will give you further flexibility to run your business wherever and whenever you want.

When you don’t do this, it’s possible your business won’t have the flexibility to be able to evolve as the environment, technology and other impacts come into the marketplace.

What I’m talking about is the importance to automate, or automation.

Automate to eliminate

The fourth Pillar Of Scale is so critical and really sorts the average business, the mediocre from the excellent, the magnificent.

Do you want to have a business that is the leader of your niche, market or industry?

I am convinced that if you implement this fourth Pillar Of Scale, your business will be set up for the future and will continually be on the leading edge in the niche that you choose to be in.

What I am referring to re-innovate or reinvent.

As Anthony Robbins once said…

If you do what you have always done, you will get what you have always gotten

Learn more in the training webinar here…

www.fiverimperatives.com

 

Select Your “A” Team For Highly Effective Outsourcing

The Startup Business Solutions Outsourcing

“The five S’s of sports training are: stamina, speed, strength, skill, and spirit; but the greatest of these is spirit” – Ken Doherty

You have been working hard for this day to come.

It is now time for you to put everything in place. It is now time for you to put together your “A” team.

This is the team that you will work with for the long haul.

The is the team that you can see alongside yourself in order for you to achieve your vision. Not just for today’s game, but when you stand on the world’s podium and are applauded by your peers.

Up until now you have just had the squad.

You have tested squad members against each other and with themselves. You wanted to see who could rise to the occasion, who had the potential to step up.

Yes, there were some easy selections – proven, reliable and safe.

But you’ve also had to make some tough decisions.

Long term players who had track records and you thought were suited, will not be selected today.

Rookies who on paper had all the indicators, will also be passed over.

Yet amongst these tough calls will be one or two bets.

Your experience tells you something and what you have seen so far, supports that. Complete outsiders. New to the game. They see the world differently to you, but also believe in your vision. You can see them as future leaders, giants in fact that maybe one day you will stand in their shadows.

Is that how you see your partners?

What about how you see your outsourcing partners?

Are you seeking to ensure you get the “A” team together because fundamentally, outsourcing is about ensuring you have assembled the right team together that has bought into your vision and mission.

However, from my experience there is often a mismatch between the client and the outsourcing firm – a lot of this has to do with bench strength.

Let me explain…

There is an interesting paradox that take place in outsourcing….

Clients want to deal with big outsourcing firms for reliability, experience etc

Outsourcing firms want to deal with big clients for potential growth, reputation etc

What can then play out with this paradox is for clients who bully their smaller outsourcing firms into “submission” and for the larger outsourcing firms to lose interest in their smaller clients.

There is of course another group which falls on the periphery and these are both clients and outsourcing firms that just do not fully comprehend the importance of building the “A” team and see outsourcing more as a transaction and less for the need of a partnership.

So how do you reconcile this?

Well to oversimplify this predicament and to at least be a conversation starter to more robust strategies, I have developed a 2 x 2 matrix to assist in the decision making process.

What I have done is to take two criteria, the size of the client firm and the size of the task and then plotted several lines to group similar sized outsourcing firms together. The aim of this is to better align the client and the outsourcing firm to ensure that the “A” team can be established (the thicker lines between each group represent the reality that it will never be that clear cut as there are may other dependencies to be considered as well).

The Startup Business Solutions Outsourcing

Why is this important?

To reinforce the importance of looking at your outsourcing decisions in this lens, it is best I share two real examples…

On occasion I use the services of a printing shop. They provide both self-service and done-for-you services and are part of a national organisation. One day while I was waiting to have a small job completed, I could see on their counter, some posters which caught my attention due to the company logo – it was a well known global bank.

The posters were a “cartoon” style story board of this major global bank’s IT infrastructure transformation program that included the closure of old data centres and the opening of new ones. It even named where these data centres were located. All this was in plain view for every customer who walked into the store!

Now I took it on myself to suggest to the staff in the print shop to turn the posters over. No doubt it was very easy for somebody from the global bank’s team to have this print shop do this job – but was it appropriate? Worse still, because I knew this particular global bank very well and know they had their own print shop internally (though still an outsourced service provider, but in a secure location) to do such jobs!

The second example is where I am familiar with a small IT company that had developed some unique technology, only to have it, well how can I say it, leveraged more widely than expected by their client which was a multinational. I understand the matter is still going through the legal system!

So I know simplifying things down to a 2×2 matrix often misses many of the subtle nuances – particular when it comes to outsourcing. Hopefully however my point around alignment to ensure you get the “A” team is clear. That said, as I also stated at the beginning, sometimes your decisions are based a bit on gut feel and an expectation of future performance because you have seen the “spirit”, but this decision is driven for the right reasons.

 

The-Startup-Business-Dr-Ross-McKenzie

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