Why Automation Tools Are Critical For Startup Businesses

Why Automation Tools Are Critical For Startup Businesses

Today Automation tools have become critical in startups and larger companies for a number of reasons.

They can provide SME businesses with the ability to carry out processes that have been set up in advance without the need to actively have someone do them. This can be a huge benefit when organizations are trying to reduce labor costs and simplify their tasks. However, there are some things that people should consider when deciding whether specific tools are best suited for optimisation in their company.

Automating or Outsourcing

One way that entrepreneurs have traditionally reduced the amount of work done in house is through outsourcing business processes. Automating can replace the benefits that companies can get when they outsource to a third party in many instances. However, people need to take the costs associated with automating business processes into consideration. Some of these tools may be free, and this is particularly true when companies are looking at open source software solutions. Additionally, many of the tools used in automating things like email marketing or social media posts can come with a monthly fee for service. Others may require a one time purchase. Entrepreneurs should weigh the benefits in both cost and time saved when deciding whether to automate or outsource the work that needs to be done in their company.


Automating repetitive work can greatly aid in innovation as it frees up time that people would otherwise be spending on tasks that are not central to what a business actually does. This is critical in startups as innovation is what moves companies forward and allows them to thrive in the marketplace. With this, SME businesses should seek to automate as much of the work that they do as they possibly can.


Automation allows companies to optimise the time that people spend at work, and this ultimately results in businesses getting more done while paying the same amount in wages. In cases where a startup has a single founder and no employees, it allows the person running the company to focus on growth and revenue instead of having to do other things that do not necessarily contribute to the business. This is ideal as it allows founders to get their company established more quickly.

These days, automation is a key factor in a company’s success, and using tools that allow people to automate tasks effectively can be a great help in any organization’s growth. Luckily, there are a wide range of these tools available that can meet any business’ needs.

Productivity Tools & Automation For Your Startup Business

Productivity Tools & Automation For Your Startup Business

One of the biggest challenges I’ve found facing businesses today to improve performance, is understanding what the best productivity and automation tools are.

Then, how do you go about implementing these tools into your business.

All too often… many entrepreneurs and businesses rush into buying and implementing a particular productivity or automation tool set as a result of prior experience, misconceptions, bias and literally a lack of knowledge of what is available in the market today compared to what would be a more strategic fit for them.

This approach ultimately leads to poor decision making, financial inefficiency or just pure waste.

There is also another group of entrepreneurs and businesses that I have observed, that just keep putting off making decisions because they are waiting for the perfect tool to do everything for them!

However in reality there is no one perfect solution.

So this “non-decision” is also wasting valuable resources due to the lost productivity gains achievable when delaying the implementation of the right tools.

This is why I want to reveal to you, what’s been my secret weapon for setting up and scaling up entrepreneur’s startups and businesses, now for over 25 years, and has led me to generating millions of dollars in savings.

Simply, this is the principle of strategic automation.

This is where we look at ways to remove manual intervention of tasks, activities and processes, across functions.

When you do this, the objective is to improve the overall performance and not just in one area.

Whether this is on cost, time or quality in delivery, or in terms of additional capability that you would not have received unless you implemented automation.

It’s really all about understanding the value drivers.

The advice I give is to ensure you take a strategic and holistic view of your business – integration is key with automation tools and you need to aim for a seamless as possible experience.

This will ensure of course optimal productivity, but importantly the best possible customer experience. And by customer I mean external and internal customers.

So, to find out more about how you can identify the right automation tools to implement in your business, regardless of whether you are a startup of one person, or a growing business, so that you can free up valuable resources both in labour and cost, I’ve put together a special report that contains my ultimate list of must have tools you need, in order to automate your business.

And as a thank you for reading this post, I’m giving you this report absolutely free.

Simply click on this link. https://thestartupbusiness.leadpages.net/ultimate-list-of-must-have-tools-you-need-to-automate-your-startup-or-business/

In this report you’ll discover:

  • My 12 tips to driving an automation strategy across your business
  • The 7 automation tool categories – giving you a more holistic view across your business in areas that you may not have considered previously possible to automate
  • The 44 tools including their direct web links that you can instantly review in more detailSo make sure you click on this link to grab your copy now.

So make sure you grab a copy from the link, or you can what my You Tube video:


Ross McKenzie

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