“I mean people do not know who you are and what you stand for, let alone what you do and today, whether you like it or not, social media is a given!”
“But Chanda, I am a private person, I want to separate my public life and my private life”
“Yes, yes, I know that, but you need to be strategic in how you go about it, you just cannot go at it randomly. That’s what all the marketing companies do. They’re the ones on the big money. So just have your eyes wide open and do what they do.”
“Do what they do?”, Anita frustratingly responds.
“Yes, do what they do, start thinking about how they position themselves as a brand or image with a consistent message”, Chanda responds encouragingly.
“How do you do that?” Anita asks.
“Well think about it this way Anita, what do you stand for, what are you famous for, I mean what do you want people to think of when they think of you?” Chanda responds.
“I want them to think that I am somebody they can trust. Somebody who has the abilities to do what is required and be able to help them”, Anita says excitedly!
“Yes, excellent and I can see that spark inside you Anita – that is who you are, now you have to convey that in a way in social media – be yourself, be authentic!”.
At this point of the conversation, if you were asked as the independent bystander, what to advise Anita to do next, what would you say?
You see social media sounds like an easy answer, and mostly it is, but it is the “how to do” which often stumps people like Anita, particularly when her mentor suggested being strategic.
What does being strategic mean?
That evening Anita went home to do some research on strategic social media and came across many posts with suggestions.
She could see what Chanda was saying about knowing what you stand for, your brand, being clear on your goals and, as well as checking out what the big marketing companies do, also check out what your competitors do as well. One article even suggested that if you are a professional working for a company, you should see how similar professionals like you position themselves on LinkedIn to get some ideas. She also made a note to ask Chanda how see had developed such a huge network on LinkedIn.
Furthermore she learnt about choosing your channels – and of course there are so many platforms these days, how does one find time to cover it all. That’s why Anita realised she needs to be targeted. What platforms are used mostly by her preferred clients for example.
As the night went, on Anita also discovered that she needs to develop a content management plan – a series of ideas that while they stand alone, are also connected over time building a bigger picture and story and re-enforcing her as “the expert”.
The next day Anita texted Chanda to see if see was free for a coffee as she wanted to relay everything she learned the night before about being strategic.
“Chanda, you have to be strategic, you need to develop a content management plan” Anita explained when they caught up.
“Really!”, said Chanda with a big smile thinking that her protégé had come a long way in such a short amount of time.
“How do you do that?” Chanda asked.
“Well what I need to do is think about my message and how I can tell it over time that provides value, interest or curiosity, but at least it needs to be uplifting” explained Anita seriously.
“Did you know Chanda that people do not just want to be educated or informed these days – they want to be entertained and inspired?”
“The concept has been around for thousands of years, it’s just that with social media it is more mainstream now”
“Well well Anita, I am delighted of your transformation – amazing what you can achieve in 24 hours” Chanda says clapping her hands together.
“I have so much to learn from you Anita, truly!”