Why You Should Start A Business

Why you should start a business is a question you need to ask yourself long before the question “how to start a business”. Because most people start a business just wanting to have an income that does not rely on working for somebody else and not necessarily a deeper reason that will sustain them longer over time. However, the businesses that really succeed are the ones that have a bigger purpose. In other words, your “Why”. In this article, you will learn the three steps to finding out why you should start a business so that you can also be successful.

Getting Clarity On Why You Should Start A Business

Why you should start a business often occurs long after you actually start a business! However, you might be thinking this is not how it should be done, and to some degree you are right. Over the years sharing my story with other entrepreneurs and founders, I have discovered something quite profound – it doesn’t really matter whether the initial reason or driver for starting your business is your “why”, or it comes later! Above all, at some point on your entrepreneurial journey, you do need to get to a place where you have a compelling “why” if you are to be in this, for the long run. Even more, if you don’t get this, you will not succeed because there is nothing there to sustain you. Consequently, this means your “why” needs to be visceral. In other words, it needs to be on a level that you are deeply connected with what you are doing and the difference or contribution you are making or will be making and whenever you are speaking about your business, others can see, hear and feel your passion and conviction. Now, of course, this means different things to different people. For example, think about Richard Branson and Bill Gates – both very different personalities, though successful entrepreneurs. Above all, it’s got to be you – your authentic self, and sometimes that takes a lot of deep soul searching to really find out what that is for you.

Too Busy Achieving – Forgetting About Contributing

Because there are complications in seeking your “why”, and it is these same complications that initially prevented me from reaching clarity about the reasons for why I started a business, let alone scaling it. In other words, there are false gods that will distract you from your real path! I am talking about are the things that you think are important or matter, but are actually only superficial. For example, collecting job titles are misinterpreted as real achievements, when in reality, they are often influenced by our ego. In addition, while there are things that motivate you to move away from, it is the things that pull you forward to a place you would rather be is what is essential for your entrepreneurial journey in the longer term. Because, much of this, of course, can be put down to what Tony Robbins describes as motivators of “pain & pleasure” and “the six human needs”, in which one or two of these six needs will be more dominant for you. For instance, for me, it was initially about “significance” and “variety” that drove me to do what I do. However, only when I started to reflect on the bigger picture, I realised it was more about “growth” and ultimately “contribution” that I was really seeking – it just took a lot of years of living to figure that one out! Similarly, this very personal journey of mine in self-awareness of why I started a business (and why you should start a business) led me to realise that there are basically three steps to figure all this out.

The 3 Steps To Defining Why You Should Start A Business

Step 1 – What’s Your Big Dream (Vision)

The first step you need to do to define why you should start a business is to figure out what your “big dream” is. Your vision. In other words, what I mean by this is, what is it that you can see (or visualise) yourself doing in your future? What do you want to become? What are you prepared to stand up for? It’s a relatively simple question, but not easy to answer if that makes sense because you must give yourself time to reflect and maybe even experience a few things until you arrive at your understanding of what this is for you. Above all, this is about you and your dream, not somebody else’s, because it is your guiding beacon to keep you focused that aspires you to move forward!  What’s your big dream?

Step 2 – What’s Your Reason For Living (Purpose)

The term “ikigai” combines two Japanese words: iki (生き) meaning “life or alive” and kai (甲斐) meaning “worth or benefit” to arrive at “a raison d’etre” – or reason for living. It is also in the culture of Okinawa, where ikigai is thought of as “a reason to get up in the morning” – a reason to enjoy life. Because ultimately, we want to take your “big dream” and craft it in a way where it is your Profession, your Vocation, your Passion, and your life Mission. What’s your “philosophy of life” (your purpose)?

Step 3 – What’s The Impact You Will Make (Mission)

Last for step three, is to think about what sought of impact specifically, that you want to make. For example, Rotary International with later support from the Bill & Melinda Gates Foundation, mission is to eliminate polio from the face of the planet. In comparison, a client of The Startup Business is working to provide affordable green energy solutions in their region, knowing that they are playing a role in reducing global carbon emissions. What’s your mission? These three steps work together to provide you with the necessary clarity as you start, setup, scale, and sustain your business into the future.

How I Finally Discovered Why I Should Start A Business

I said earlier that I discovered why I should start a business long after I actually started it. However, where this happened though, was even more surprising. Flowing through China, Myanmar, Thailand, Laos, Cambodia, & Vietnam, the Mekong River is the twelfth longest river in the world. There I was, travelling solo along this great river delta through Cambodia, hitching a ride on an old fishing boat, with the hot sun beating down on me and the noise and smell of a diesel motor running constantly in the background. Nevertheless, I could quietly reflect on the landscape passing by. Rice paddies, banana plantations, small villages with their houses built on ten-metre-high stilts, women washing clothes, men fixing nets, children swimming. However, at this very peaceful moment of sitting back and observing life go by, I was suddenly struck by a sense of lack of satisfaction from what I had been doing professionally. You see, much was around achieving things, but in all reality, little fulfilling. For years I had been helping businesses become more efficient but doing this and working for somebody else which typically meant trade-offs and even at times, compromising on my personal values. So in that moment of great clarity on the Mekong River, I thought what if I keep doing what I am really good at, but on my terms, not on somebody else’s, and focus only on the types of projects and initiatives that I am really passionate about that can make a long-lasting contribution to society… maybe even the planet? I then wrote in my diary “I want to live and contribute, anywhere, at any time”. While these words may not mean anything to you, they serve as the foundation, of my “why”, and what drives me today. Why should you start a business?

Knowing Why You Should Start A Business Is Knowing The Impact You Can Make

I fundamentally believe that we all have a purpose. Above all, we are all here to make a contribution. Similary we are here to make a difference. In a positive way. It’s just that you may not know what it is right now. So if you get clarity around this, then it might just be why you should start a business. In other words, if today you did know what your “why” is, do you think that could make a difference to where you and your business is currently at? I believe it would, and that’s why I am so passionate about sharing these ideas because it made a huge difference for me and my business. Because knowing why you should start a business is more important than how to start a business. You see, I believe in Learn, Lead, Legacy and being a force for good. Because you must continue to Learn today as we are living in ever-changing and disruptive times. However, learning and not stepping up, is not an option today. As much as this may take you out of your comfort zone, you must step up and Lead, and when you do, you lead by example.
You be the standard that others look up to
Lastly, and most importantly to us, is what we do. Because what we seek to achieve is to be sustainable and to make a difference, an impact, a Legacy. That’s why we do what we do.

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