
Business Plan Description
Start with a detailed description of your business products, market, and services as well as a thorough description of what makes your business unique. Your plan could start off like this:
Universal Widgets will sell and service the latest state-of-the-art widgets to the general public. Unlike other widget sellers in the area who cater to large businesses, we will offer the same level of service to individuals and small business owners. The widget market is one of the fastest growing sectors of the technological field, and by being the first in the area to offer it on a retail level, Universal Widgets will be able to quickly build a clientele and become profitable.
Our management team consists of three senior widget technicians who have all attained a rating of Certified Widget Specialist (CWS) and have an average of five years experience each. Our office manager has over ten years experience in bookkeeping, accounts receivable, and human resources. We have all built solid careers and have wanted to start our own business for some time. We have been encouraged to do so by others, including our clients and former supervisors, and we feel strongly that the time is now.
We have all lived in the area for many years and have extensive contacts within the business community. By utilizing this built-in network, we plan to build pre-opening demand by offering free widget seminars to local clubs and organizations, plus offering free in-store demonstrations to homeowners and senior citizens at our Grand Opening…
In describing your business, elaborate on the form of organization, the type of business you’re in, what product or service you offer. You should answer questions such as whether or not you are a corporation, partnership, LLC, or sole proprietorship. Indicate what type of vendor you are, such as Manufacturer, Service Company, or Retail Merchandiser. Also, state whether you are a new business, an expansion, a takeover, or a franchisee. Don’t forget to include details such as opening and closing hours.
Describe any unique aspects of your proposed business and why these will appeal to the consumer. And, perhaps most important, explain why and how your business will be profitable.
Next, describe the value of your goods and services from the consumer’s perspective. What is different about your product or service? Describe what you are selling.
In this part of your business description, you’ll want to address what your business needs are in terms of location, space, and demographic fit. Be specific.
And you will want to remember:
Location, location, location. It cannot be over emphasized. Where a business is located can decide its success or its failure. A good business in a bad location starts off in trouble, while a bad business in a good location can often make it solely because of its location. A good location is one that is accessible, within your customers’ driving area, and gives the customer a sense of security.