The American Dream

CK Quarterman

The American Dream

Written By: admin - Aug• 01•11
franchise documents online The American Dream

The American Dream

Building a business of your own has always been the American dream. However, how do you get started? Is this the right time? Where do you get the money? There is so much to learn. It’s all just too daunting…

In The American Dream, you will find step-by-step guides to take you through the seemingly myriad of  procedures and decisions needed to turn an idea into a real-life, bricks-and-mortar business. Plus practical advice and tips on marketing, record-keeping, hiring and training personal, taxes, and much more. The author says, “There is never a ‘right’ time to start a new business” and “The odds are always long, and your friends and family will likely hate the idea. But if you have the imagination and drive to succeed, the rewards are incomparable”.

C.K. Quarterman is a veteran business consultant who specializes in helping small business owners turn their dreams into reality. As a successful entrepreneur, he has launched more than a dozen start-up businesses for himself and others. Along the way, he has learned invaluable lessons about what to do and – sometimes more importantly – what not to do in starting a business. In The American Dream, he shares these lessons with every dreamer who has the spark it takes to stop dreaming and start doing – to step out into the scary unknown of business ownership.

 The American DreamThe American Dream by CK Quarterman

Limited Liability Company (LLC)

Written By: admin - Nov• 07•11

This form is not a corporation, partnership, or trust, but offers a combination of features that make it a popular choice for many businesses. The chief advantage is that an LLC provides corporate-like liability protection for the owners – plus partnership-like flexibility in capital and management structure. Members of the LLC can be actively involved in the management of the business, but they are shielded from liabilities.

300px Statestreet al ratio Limited Liability Company (LLC)

A disadvantage of the Limited liability Company is that it must have at least two members to elect partnership classification for federal income tax purposes. In addition, State law may limit the life of the Limited Liability Company, and the lack of uniformity in Limited Liability Company statutes from state to state are a grave disadvantage because businesses that operate in more than one state may not receive consistent treatment in another state.

Limited liability companies are relatively easy to organize and maintain. In most states, a limited liability company can conduct any business activity. Business owners use this type of organization because it can combine the liability protection of a corporation with the flexibility and tax advantages of a partnership.

Any person may form a limited liability company by signing and filing Articles of Organization with the Secretary of State’s office in their state. LLC’s are also required by state law to have an “operating agreement” (a plan stating how you will operate your business). Limited liability companies must be properly structured and maintained for their members to be taxed as if they were a partnership.

The American Dream by CK Quarterman

 Limited Liability Company (LLC)

S-Corporation (Subchapter S Corporation)

Written By: admin - Nov• 07•11

This is the most popular form of corporation. Many small businesses are choosing it. The S-Corporation provides the legal protection of a corporation, but for tax purposes, its income or loss is passed on to the shareholders in proportion to their ownership.

300px US InternalRevenueService Seal.svg S Corporation (Subchapter S Corporation)

Your earnings are reported as personal income on a special IRS form, schedule K-1, so you do not have to worry about paying tax on the business profits as a business (shareholder) and again personally.

A corporation can elect “S” status if it is a domestic corporation, has only one class of stock, and has only individuals, their estates, or certain trusts as shareholders, and has no more than 100 qualified shareholders. In addition, all shareholders must be citizens or residents of the U.S.

It is important to note that to become a Subchapter S Corporation, the corporation must apply to the Internal Revenue Service (IRS) for “S Status” (request form 2553) within 75 days of the formation of the corporation.

 S Corporation (Subchapter S Corporation)

Corporation

Written By: admin - Nov• 07•11

A Corporation is a legally created entity, which unlike a sole proprietorship or partnership, has rights, duties, powers, responsibilities, and unlimited life in and of itself.

A Corporation enjoys most of the rights and responsibilities that an individual possesses.

It has shareholders who elect a board of Directors who in turn appoint Officers such as President, Vice President, Secretary, and Treasurer. They are responsible for the operation of the company. A Corporation is governed by a set of Bi-laws and the Articles of Incorporation, which are filed with and approved by the Secretary of State of the corporations domicile.

A corporation may engage in most business activities except those that are specifically prohibited by law. These include practicing one of the licensed professions, such as law or medicine, and – in most states – businesses such as banking or insurance.

The chief advantage of a corporation is that it limits your liability as an individual. Ownership of property, incurrence of debt, and the performance of services and sales of goods are the responsibility of the corporation, rather than the individuals in the corporation. (This is a function of what is called, the “corporate veil” This means that since a corporation cannot act except through individuals, your actions on behalf of a corporation are usually attributable to the corporation and not to you as an individual.)image038 Corporation

To form a corporation, you sell shares (to yourself and others.) These shares make up the capital of the corporation, and the shareholders become the owners of the corporation. A corporation must have a written set of by-laws governing, among other things, how decisions will be made, and how distributions will be determined. A corporation must also elect officers and establish the duties and responsibilities of these officers. It must also hold annual meetings of its shareholders and observe certain corporate formalities. One such formality is the taking of “minutes” of each meeting. Minutes are a written account of what transpired at a meeting. The Secretary of the Corporation takes the minutes of the meeting. All meetings of the Board of Directors and Shareholders are written into the min­utes. Shareholders are the actual owners of corporations.

As owners, shareholders are entitled to a share of the profits according to their number of shares, but are not responsible for the debts or liabilities of the corporation itself. Shareholder liability is limited to the loss of the shareholder’s investment, except in a case where a shareholder has accepted additional responsibility such as guaranteeing a loan.

The chief disadvantages of using the corporate form are the legal costs you incur when you incorporate and the ongoing costs of meeting all the legal and tax requirements of a corporation. Both state and federal governments carefully scrutinize corporations and laws governing them can be quite complicated. In addition, corporations are taxed as separate entities, usually at a higher rate than individuals. This means the corporation pays taxes on what it earns, and you pay taxes on what you take out of the corporation in distributions.

Despite these disadvantages, however, the limitation of liability – the original reason for creation of the corporate entity – is a powerful consideration in the formation of any new business. When you consider that, plus the additional advantage of being able to sell more shares and thereby raise additional funds for your company, the corporate form may be your best bet for the long term.

The American Dream by CK Quarterman

 Corporation

Partnership

Written By: admin - Nov• 07•11

 

A Partnership is the joining of one or more individuals, corporations or other entities into and under a partnership agreement. Its chief advantage is that the income and expenses of the business are divided among the partners according to their proportion of ownership. This means the entire load is not on your shoulders alone in terms of liability.

franchise documents online Partnership

The American Dream

The chief disadvantage of a partnership is that the law does not recognize the partnership as a separate entity. Partners are personally responsible for all obligations, debts and other liabilities the business may incur. In addition, it is possible for one partner to exceed his or her authority and for the partnership to be bound by their actions.

The partnership files an information tax return but pays no income tax itself. This makes the partnership the most complicated form in terms of tax, since the partners pay tax on the business income through their personal returns.

The partnership files an information tax return but pays no income tax itself. It reports income, deductions, gains, and losses from its operations, by “passing through” any profits or losses to the partners. Each partner includes his or her share of the partnership’s income or loss on his or her tax return by filing schedule K-1 with his or her personal return. This makes the partnership the most complicated form in terms of tax.

As a means of regulating the formation of partnerships, most states have adopted the Uniform Partnership Law. Note however, that these “uniform” provisions are not identical for every state, so you should be aware of the unique aspects of the law within your state.

The American Dream by CK Quarterman

 Partnership

Sole Proprietorship

Written By: admin - Nov• 07•11

The Sole Proprietorship is a business owned by a single individual or married couple. It has the advantage of being easy and inexpensive to start. In addition, it gives the owner great freedom of operation – you can do whatever you want with no input from partners, members, or shareholders.

franchise documents online Sole Proprietorship

The American Dream

The primary disadvantage is that you, the owner, are personally responsible for all obligations, debts and other liabilities the business may incur. While insurance is available for protection from some of these liabilities, the sole proprietor has almost unlimited liability. In these litigious times, you want to think long and hard before you step into this particular minefield. Income tax liability can also be a disadvantage, in that sole proprietorships pass along all of the business income to the personal tax return.

In most cases, as a sole proprietorship grows, it is likely to evolve into one of the other structures, so it’s a good idea to keep this option open even if you start as a sole proprietor.

The American Dream by CK Quarterman

 Sole Proprietorship

Organizing Your Business

Written By: admin - Nov• 07•11
A

fter creating your business plan, your next step is selec­ting the business struc­ture under which you will op­erate. As your idea begins to come together, your first thought may be what’s to decide? It’s going to be my business, so I’m the owner, right? That’s true enough, but as we’ve already pointed out, the most common reason for a new business to fail is lack of planning, and this is an area that deserves serious thought.

franchise documents online Organizing Your Business

The American Dream

The law allows individuals to operate under four basic forms of legal organization:

Each of these has its own advantages and disadvantages, and there are many modifications and variations within the forms. You, the entrepreneur, the founder of the business, must decide which one best suits the type of business you have chosen, and the first things you want to think about are liability and taxation.

Would you want to pay higher taxes than your competitor down the street? Choose the wrong structure, and you could. Would you want to be held financially responsible if someone takes a tumble on the sidewalk outside your store? Choose the wrong structure, and you could.

This should give you an idea of why choosing the right structure is important. Tax liability can impact your profit margin. And personal liability can impact your very ability to stay in business at all.

You can, of course, begin under one form of organization and change to another form later… sometimes it may be necessary. But after a business is up and running, such a change can be inconvenient and more than a little expensive. A little forethought and planning can save you the hassle – and the extra cost.

The American Dream by CK Quarterman

 

 Organizing Your Business

Organization, Start-up Costs and Expenses

Written By: admin - Oct• 13•11
300px %2811%29 2008 07 14 Payroll Organization, Start up Costs and Expenses

Organization, Start-up Costs and Expenses

Before going any further, you’ll want to carefully describe the organization of your proposed business. Who will guide the business? Who will help, and what is their background and business experience? Clearly define the duties, qualifications, strengths and weaknesses of your entire management team – and be prepared to answer questions such as how you will compensate for any weaknesses. If you are a franchise, the operations manual should be included in this section.

Start-up Costs and Expenses

Include a detailed budget showing the amount of money needed to open your business (start-up costs) and the amount you project that it will take to keep it open (operating costs). Your start-up budget should include such things as legal fees, licenses, permits, equipment, insurance, supplies, advertising, salaries, accounting fees, utilities, payroll expenses, and personal income for three to six months. Operating costs will include utilities, supplies, payroll, salaries, payroll tax deposits, insurance, rent or lease expense, repairs and depreciation, advertising, and miscellaneous expenses. Don’t forget to also include loan payments, accounting and inventory control system costs. In addition, ask yourself what kind of financial projections will be needed in this section and include them here.

 Organization, Start up Costs and Expenses

Marketing Plan

Written By: admin - Oct• 13•11
300px Ralph Waldo Emerson 1940 Issue 3c Marketing Plan

Marketing Plan

If a man can… make a better mousetrap than his neighbor… the world will make a beaten path to his door.

Ralph Waldo Emerson

 

True enough, Rev. Emerson…but these days you had better make sure the world knows about this better mousetrap of yours.

And that is the function of marketing, which should be at or near the top of your list of keys to the success of your business.

Marketing – how you identify, approach, serve, and retain your customers – will ultimately determine your degree of success or failure. Get to know your potential customers; the better you know their personalities, likes and dislikes, the better you will be able to plan and execute your marketing. In this section of your business plan, you’ll want to categorize your customers by their age, sex, income, educational level, and area of residence… and describe in an organized way how you expect to attract, hold, and increase your potential customer pool.

Competition is a way of life, so your business plan should also show that you’ve taken the time to know your competitors. List your ten nearest competitors; document how their businesses are doing, their hours of operation, what products they offer, what form of advertising they do, and what you think their strengths and weaknesses are. Also, talk about their pricing strategy. This way you can decide what your pricing should be compared to your competitors.

Getting the word out is a big key to the success of your business, so put together a marketing plan that uses media advertising (newspaper, radio, TV, etc.,) networking and public relations to promote your business. Start with a basic approach that combines short, catchy text and creative images and clearly identify your product or service and appeal to your target customers. These words and pictures will become the master “story” that you will tell in all media. In this, it’s a good idea to make use of outside resources such as knowledgeable friends and associates, advertising agencies, paid professionals, and others. (In many cases, media outlets will offer creative help as a part of their service.)

In the case of a franchise, the franchisor will provide advertising and promotional materials as part of the franchise package. If you and your staff create additional materials, you may need the franchisor’s approval; but whether or not this is the case, as a courtesy, give the franchisor an opportunity to review and comment on your materials. Make sure the advertisements you create are consistent with the image the franchisor is trying to project.

Since marketing will play a crucial role in the success of your business, the more care and attention you devote to your marketing program, both in the planning stage and as your business grows, the more successful you will be.

 Marketing Plan

Business Plan Description

Written By: admin - Oct• 13•11
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Business Plan Description

Start with a detailed description of your business products, market, and services as well as a thorough description of what makes your business unique. Your plan could start off like this:

Universal Widgets will sell and service the latest state-of-the-art widgets to the general public. Unlike other widget sellers in the area who cater to large businesses, we will offer the same level of service to individuals and small business owners. The widget market is one of the fastest growing sectors of the technological field, and by being the first in the area to offer it on a retail level, Universal Widgets will be able to quickly build a clientele and become profitable.

Our management team consists of three senior widget technicians who have all attained a rating of Certified Widget Specialist (CWS) and have an average of five years experience each. Our office manager has over ten years experience in bookkeeping, accounts receivable, and human resources. We have all built solid careers and have wanted to start our own business for some time. We have been encouraged to do so by others, including our clients and former supervisors, and we feel strongly that the time is now.

We have all lived in the area for many years and have extensive contacts within the business community. By utilizing this built-in network, we plan to build pre-opening demand by offering free widget seminars to local clubs and organizations, plus offering free in-store demonstrations to homeowners and senior citizens at our Grand Opening…

In describing your business, elaborate on the form of organization, the type of business you’re in, what product or service you offer. You should answer questions such as whether or not you are a corporation, partnership, LLC, or sole proprietorship. Indicate what type of vendor you are, such as Manufacturer, Service Company, or Retail Merchandiser. Also, state whether you are a new business, an expansion, a takeover, or a franchisee. Don’t forget to include details such as opening and closing hours.

Describe any unique aspects of your proposed business and why these will appeal to the consumer. And, perhaps most important, explain why and how your business will be profitable.

Next, describe the value of your goods and services from the consumer’s perspective. What is different about your product or service? Describe what you are selling.

In this part of your business description, you’ll want to address what your business needs are in terms of location, space, and demographic fit. Be specific.

And you will want to remember:

Location, location, location. It cannot be over emphasized. Where a business is located can decide its success or its failure. A good business in a bad location starts off in trouble, while a bad business in a good location can often make it solely because of its location. A good location is one that is accessible, within your customers’ driving area, and gives the customer a sense of security.

 Business Plan	Description

Developing Your Business Plan

Written By: admin - Oct• 13•11
300px Business plan Developing Your Business Plan

Developing Your Business Plan

Okay, you’ve made the big decision to make the plunge. Now it’s time to start putting your American dream of business ownership into action. What is the plan?

Unbelievably, there are people in twenty-first century America who actually go into business with little or no planning. (They are the ones you’re likely to read about under “bankruptcies and fore­closures” a few months down the road.) Starting a new business is a big undertaking, physically, emotional­ly, and espe­cially financially, and you don’t want to go into such an undertaking without a plan.

Some people confuse business planning with the com­plicated-sounding Business Plan required by financial institutions. Nevertheless, even if you don’t need the help of a bank – even if your favorite uncle just left you a shoebox full of cash – you do need to think carefully about it. Developing a business plan moves you from the daydreaming phase to the real-world phase. When you start putting thoughts down on paper, they start to separate themselves: an idea that sounded great in your head at two o’clock in the morning may not look so sound when you commit it to paper and calculator. On the other hand, a good idea can be polished into something workable.

Think of your business plan as a framework, a fill-in-the-blanks puzzle where you plug in your ideas. If a complete picture begins to appear, you’re on the right track. If there are too many blank spaces left – if the picture falls apart – you may need to go back and start over.

It’s a good idea to make a checklist of the questions that come up when you start to develop your business plan. Categorize your questions and check them off the list only when you have satisfied yourself that you have addressed them.

First impressions count… so make your business plan look professional! Start with a cover printed in color and a nice binder. Do not use cheap paper! Include your company name, address and telephone number, and the names of all of your owners. Include charts and graphs where appropriate. Bankers and investors like to see projections, and the more professional-looking the better.

What goes into a business plan? First, a description of the proposed business, second, the marketing plan, third, the financial plan and fourth, the management plan.

 Developing Your Business Plan